E. B. Cassidy

Is so much harder than it sounds. Who am I, what does it all mean, blehhh? But really – who am I trying to attract to my site? How broad should I make it? How niche? It’s overwhelming to even think about.

And then there’s the effort of marketing yourself. Listen, I’m a confident person. I like myself. I like my personality. I think I’m charming and funny and generally pleasant to be around. Then I log onto TikTok and try to come up with video ideas and I realize how insignificant I really am across the social media landscape. It’s harder than ever to draw attention to yourself – unless you do something really messed up, but I’m not that desperate for views.

It feels like it takes a PhD in social media literacy to crack the proverbial code and make a name for yourself.

But really, I think it’s mostly luck and the draw of the algorithm. But someone told me that, even if you’re stuck in 200-view jail (that person being Sam of Haus o Fables), to imagine yourself in a room with 200 people. That’s a pretty crowded room, and they’re all seeing my content.

For now, I’m still learning the ropes. I’m still trying to decide who it is I want to be in the authorial sense. So I guess all I can do is keep posting, keep writing, and keep hoping that it will all be worth it.